Consumers purchase choices are necessary to successfully reach the energy-efficiency goals. Establishing energy labels on products is often considered an able way of entrusting consumers to make informed purchase decisions. The effectiveness depends on consumers use and analysis of the information provided.
The BEE Star Energy Efficiency Labels have been formulated to standardize the energy efficiency ratings of different electrical appliances and indicate energy consumption (energy performance in the form of energy use, efficiency or energy cost) under standard test conditions. These labels indicate the energy efficiency levels through the number of Stars highlighted in color on the label. The BEE Star Labels include a Star Rating System that ranges from One Star (least energy efficient) to Five Stars (most energy efficient)
There are two types of labels:
Comparative Label – Allow consumers to compare the energy consumption of similar products, and factor lifetime running cost into their purchasing decision
Endorsement Label – Provide a certification to inform purchasers that the product is highly energy efficient for its category
Appliances under BEE labeling are categorized in two – Mandatory & Voluntary
Mandatory Appliances Voluntary Appliances
Room Air Conditioners Induction Motors
Frost Free Refrigerators Pump Sets, DG Sets
Tubular Florescent Lamp Ceiling Fans
Distribution Transformer LPG-Stoves, Computer-Notebooks/Laptops
Room Air Conditioner(Cassettes, Floor Standing) Printer, Copier, Scanner, MFD’s
Washing Machine Office equipment’s
Direct Cool Refrigerator Diesel Engine Driven, Mono-set Pumps
Color TV Electric Geysers
Variable Capacity Inverter Air Conditioners Electronic/ Magnetic, Ballast
LED Lamps Solid State Inverter
There was a lack of Consumer Awareness before the introduction of BEE label and price was the most influential factor for Indian consumers while purchasing electrical appliances, followed by energy consumption and running costs of appliance. With the introduction of Energy Labeling Scheme, the position altered considerably. Consumers, though still price sensitive, equally are more sensitized and aware about electricity consumption of their appliances
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